Work With Us
Help the right people find your cricket.
Sixes and States works with leagues, tournaments, academies and brands that want to reach the American cricket audience.
Worked with
For leagues, tournaments and academies
You’re running great cricket. Nobody knows it’s happening.
Most cricket organizations in the US run on volunteers and a WhatsApp group. The cricket is great. The content is a flyer, a weekly recap, and a story that disappears in 24 hours.
Sound familiar?
- You don’t have a social media person
- Your posts look the same every week
- Players deserve recognition for big moments, and nobody posts them
- Sponsors ask about your reach, and you have nothing to show them
- You want more teams signing up, and more people showing up, next season
What you get
- Content that lasts: permanent feed posts, not stories that vanish
- Players as the story: spotlights, milestone posts, the people behind the league
- A US audience: posted to fans in America, not overseas
- A reach report: views, where viewers are, and what worked, so you can show sponsors
Tournament Spotlight
For a tournament or event weekend.
- Pre-event, event-day and recap posts
- Tagged to your organization, teams and sponsors
- Reach report after the event
Season Partner
For leagues with spring or fall seasons.
- Weekly posts all season
- Player spotlights and milestone posts
- Playoffs and finals push
- Monthly reach report
Team Coverage
For one team at a tournament.
- Coverage of your team through the weekend
- Player features and results posts
- Reach report
Reach Audit
Find out who actually sees your posts: what share of your audience is in the US, which cities and states it’s in, and which posts reach the people you need. You get a short report with clear next steps, useful for sponsors and for planning next season.
Case study · Param Veer Cricket Ground
4 posts. 25,000 views. 88% from the US.
We covered Param Veer Cricket Ground with a four-post series across Instagram and TikTok. The videos reached about 25,000 people, and 88% of them were in the United States: the local audience the ground actually plays to.
The effect showed up on the field. After the posts went live, players and fans started coming up to the organizer to say they’d seen the videos.
Get your event coveredFor brands entering the US
Entering US cricket? Start with the numbers.
International cricket brands, academies and leagues are looking at the US. Most go in without knowing how big the market is, where the players are, or who’s worth partnering with. That’s an expensive way to learn.
The questions we answer
- How big is the US cricket market, really, and where is it concentrated?
- Where is youth and adult demand growing faster than facilities?
- What do American players and families pay for coaching, gear, leagues and events?
- Is your audience the diaspora, US-born players, or both?
How we can help
- Market research: a clear read on the US cricket audience: how big it is, where it is, and what it spends
- Go-to-market advice: which cities, channels and messages make sense for your brand
- Reach the audience: content on Sixes and States that puts your brand in front of American cricket fans, labeled as Partner
Why us: we cover this market every day, we count what nobody else counts, and we know the people running it.
Followed by
The people building American cricket are watching.
Our audience isn’t just fans. It’s the teams, players and organizers who run the sport in the US.
Professional teams
Professional cricket franchises follow our coverage of the American game.
Team USA players and their families
National team players follow along, and their families recognize the channel and follow it too.
Leagues across the country
Leagues, clubs, academies and grounds from coast to coast, the organizations we cover and work with.
Get in touch
Let’s grow cricket in America.
Tell us what you’re working on and we’ll get back to you within two business days.
Or email amalbh1999@gmail.com. Paid work is always labeled Partner; see our standards.